Had our first real customer inquiry today from the babySIMPLIFY website!  A customer heard about the site from colleagues and he filled in all of the survey info and submitted a e-form through the website.

I followed up tonight with a call to him and he was really interested in the website and is looking forward to the full launch.  I offered him and his wife a personal consultation, but I guess he had yet to tell his wife about it.  (mental note: must include refer to friend/spouse functionality in the full build).  In my experience, it's usually the soon to be mom who plans the baby purchases so I wasn't surprised that he wanted to get her involved.  So I'll be following up soon with the wife to get feedback on the site and provide them with their complimentary personal consultation.